Session 1 - Introduction to the music industry
This session aims to start students thinking about how music manifests itself in a business or commercial context, and to draw out their existing knowledge via a series of exercises and activities.
- Flip chart
- Internet access for video
The music industry
The term 'music industry' covers a huge and diverse range of music-related businesses and organisations. In terms of recorded music, the industry today is dominated by four major labels:
Outside of the 'big four' there are thousands of independent labels, as well as millions of unsigned artists. However, the music industry also encompasses a variety of other areas, from music publishing to concert promotion, management and media.
- Here various people from across the industry give their advice on getting into the music business - watch the video:
- Conduct a brief general class discussion to find out what the students already know about the music business.
- In pairs – write down four different jobs you can think of in connection with the music busines eg. concert promoter, manager.
- Share these initial ideas as a whole class.
- In pairs, how many different kinds of jobs can you think of which contribute to the music industry? Make a list of at least eight. Some of these may have already been covered in Task 1.
- Share these as a whole class. Teacher compiles list on the flip chart.
- As a whole class watch the video below – a short interview with an event promoter.
- What are five important elements of an event promoter's job?
- Who will you be working with? Who do you need on your team?
- What do concert promoters actually do and what is the end result?